Professional authors start out being good at writing; once their book is acquired, they realize they have to become good at publicity. This means suddenly needing to be a specialist at a myriad of completely new (and sometimes uncomfortable) tasks: Public speaking. Social networking. An author suddenly has to become charming, personable. Tech-savvy. More adept in the visual arts, as they design web pages and posters. They need to have a handle on advertising.
Publicity can feel like a daunting task, actually, whether it's your first book or your twentieth that's about to release...But I've also found that no one can truly be your book's best advocate quite like its author. (It's your baby; you love it like no one else. You understand its best assets like no one else. So you can market it like no one else.) And surprisingly, marketing can also be fun. Rather than wishing for a marketing community to appear, you've got to just take the plunge, find what you're good at, what works for you...
Here's my latest fun marketing outing: a brand-new trailer for THE JUNCTION OF SUNSHINE AND LUCKY (which releases February 6)!