I enjoy adding video content to my blogs and website. I don't travel extensively, and in lieu of face-to-face contact, I think it provides a level of interactivity, a way for my readers to see or know me in a way they wouldn't otherwise. I like vlogs and readings quirky short clips. I still do trailers, but only in an affordable way. That is to say, I do them myself. I believe my trailers, like any of my video content, should show what I believe is important about my book, why I wrote it. A trailer should show the spirit of the book; that, I think, can only come from the person who wrote it.
My first video for THE JUNCTION OF SUNSHINE AND LUCKY was 25 cents (for the rusted metal flower at a garage sale). It's absolutely in keeping with Auggie's DIY spirit, I think:
My second video for THE JUNCTION involved some professional music and stock footage. The grand total was a hundred dollars (a splurge for me), but it did generate some interest among teachers who have used it as a classroom read aloud:
My latest trailer is for my forthcoming YA, FERAL. This one cost $3.00 (for the royalty-free song). The footage of the woods is my own.