Tuesday, December 4, 2012

THE 13TH SIGN PREORDER CONTEST (BY KRISTIN O'DONNELL TUBB)

The 13 Days of THE 13TH SIGN Preorder Contest
 
 
I currently have a Preorder Contest going on for my book, THE 13TH SIGN (Feiwel & Friends, January 8, 2013). Here’s how it came together…
 
The premise: My editor said, “Hey, you know what’s good for books? Preorders.”
Me: “Really? Okay…I guess I could encourage those…” *thinks about the horrors of self-promotion *
“BUT! If I make it a contest that also benefits Reading is Fundamental? THAT I could really encourage! And I’ll make it 13 DAYS LONG as a handy-dandy tie-in!”
 
So I put together 13 prize packets and recruited 13 bloggers to each “sponsor” one day of the contest. Putting together the prize packets took about a day (the actual assembly of them is still ongoing); recruiting 13 bloggers took about 3 weeks.
 
We’re now on Day 12 of that contest. Here are the results to date:
 
The things I’ve learned:
-A 13-day contest is like running a marathon. (More like a half-marathon – 13.1 miles – I suppose!) It was a great tie-in to my title, and I’m delighted to meet and work with 13 different bloggers on this contest. But 3-5 days will likely be sufficient for most contests.
-HOWEVER. 13 days gave me plenty of time to try out different marketing techniques, messages, and delivery methods. So it was fun to have the time to experiment with what worked best.
-People like free things.
 
The things that have surprised me:
-The blog spam! My blog is getting attacked 10x the normal rate.
-New Twitter followers. The average has been between 6-10 new followers a day.
-People will do amazing things for you if you just ask. (This refers to the 13 fabulous bloggers who said, “Sure, you can post things on my blog!”) This hasn’t *surprised* me, per se, so much as reaffirmed my faith in how amazing the kidlit publishing industry truly is. 
 
The 13 Days of THE 13TH SIGN Preorder Contest
 
 
I currently have a Preorder Contest going on for my book, THE 13TH SIGN (Feiwel & Friends, January 8, 2013). Here’s how it came together…
 
The premise: My editor said, “Hey, you know what’s good for books? Preorders.”
Me: “Really? Okay…I guess I could encourage those…” *thinks about the horrors of self-promotion *
“BUT! If I make it a contest that also benefits Reading is Fundamental? THAT I could really encourage! And I’ll make it 13 DAYS LONG as a handy-dandy tie-in!”
 
So I put together 13 prize packets and recruited 13 bloggers to each “sponsor” one day of the contest. Putting together the prize packets took about a day (the actual assembly of them is still ongoing); recruiting 13 bloggers took about 3 weeks.
 
We’re now on Day 12 of that contest. Here are the results to date:
 
The things I’ve learned:
-A 13-day contest is like running a marathon. (More like a half-marathon – 13.1 miles – I suppose!) It was a great tie-in to my title, and I’m delighted to meet and work with 13 different bloggers on this contest. But 3-5 days will likely be sufficient for most contests.
-HOWEVER. 13 days gave me plenty of time to try out different marketing techniques, messages, and delivery methods. So it was fun to have the time to experiment with what worked best.
-People like free things.
 
 
The things that have surprised me:
-The blog spam! My blog is getting attacked 10x the normal rate.
-New Twitter followers. The average has been between 6-10 new followers a day.
-People will do amazing things for you if you just ask. (This refers to the 13 fabulous bloggers who said, “Sure, you can post things on my blog!”) This hasn’t *surprised* me, per se, so much as reaffirmed my faith in how amazing the kidlit publishing industry truly is. 
 
The things that have worked best:
-Most of my preorders came when I posted on Facebook after 4 p.m. Central. Before then, the message seemed to get lost. After then – especially the posts that included a giveaway – saw quite a lot more activity.
-More preorders came when I gave away 13th Sign t-shirts than any other gift. I paid $6 a shirt for them through Vista Print; you can likely cut those costs in other places. So YES, technically, giving away a shirt with each preorder is losing money. But think of all those people wearing the 13th Sign cover all over the country! *tingles*
-Having a wide variety of bloggers – librarians, book clubbers, authors, illustrators, and out-and-out book lovers was one of the smartest decisions I made.
 
The things I would do differently:
-I wouldn’t spend any money on promoting posts through Facebook. It is a $7 fee (so, inexpensive) but I never saw any increased results from this. I tried it twice – once with a giveaway and once without – and didn’t see corresponding results.
-I’d remember to tell people about the book! The first blog post (maybe the first two?), I forgot to include an About the Book section. Oops!
-I think that beforehand, I’d recruit a handful of close friends who would be willing to Retweet/Share posts on certain days, ESPECIALLY if the contest goes for multiple days. It makes sense that my friends/followers shared and RTed the first few days, but then that activity lessened. If you designate this ahead of time to some close friends, you could guarantee a more even flow of activity, I think.
 
 ~

 
Welcome to DAY AQUARIUS of 13 Days of THE 13TH SIGN Preorder Contest! AQUARIUS is traditionally considered to be the eleventh sign of the zodiac. AQAURIUS characteristics include: unique, creative, intelligent, insecure, unpredictable, and focused.
 
(Want to learn more about your 12-sign horoscope, your 13-sign horoscope, and which horoscope sign you ACT like? Take THE 13TH SIGN quiz!)
 
Smack Dab in the Middle is happy to host Day Twelve of this contest!
 
So. What is this contest all about?
If you preorder a copy of THE 13TH SIGN by Kristin O’Donnell Tubb, you will be entered into a contest! Where you can WIN THINGS! And there are new prizes every day!
 
And. EVERY preorder will be *matched* by a $1.00 donation to RIF, a literacy program committed to placing books in the hands of kids who need them most.
 
About the book:
What if there was a 13th zodiac sign? 


You’re no longer Sagittarius, but Ophiuchus, the healer, the 13th sign. 


Your personality has changed. So has your mom’s and your best friend’s. 


What about the rest of the world? 


What if you were the one who accidentally unlocked the 13th sign, causing this world-altering change, and infuriating the other 12 signs?  


Jalen did it, and now she must use every ounce of her strength and cunning to send the signs back where they belong. Lives, including her own, depend upon it.
 
What can I win TODAY?
If you preorder THE 13TH SIGN today, Tuesday, December 4, you could win:
-star charm
-Signed copy of SELLING HOPE by Kristin O’Donnell Tubb
-signed THE 13TH SIGN swag
-signed KEEPER OF THE LOST CITIES by Shannon Messenger bookmark
-a FREE 1-hour Skype session with a school or writer’s group of your choice
-signed paperback of AUTUMN WINIFRED OLIVER DOES THINGS DIFFERENT
-a 13th SIGN tshirt
 
 
How do I enter?
Preorder THE 13TH SIGN! You can preorder it through Amazon, Barnes & Noble, Indiebound, or through your local independent bookstore. Then email your receipt TO KRISTIN at ktubb@comcast.net. You will be entered into that day’s drawing, the grand prize drawing, and your purchase will be *matched* by a $1.00 donation to RIF!
 
Are there other ways to enter the contest?
Yep!  You can be entered into the daily prize drawings by doing one or more of the following:
-Each preorder of THE 13TH SIGN = 10 entries into grand prize drawing and 10 entries into that day’s drawing
- Each person who blogs about the contest = 10 entries into that day’s drawing
-Each person who changes Twitter or Facebook avatar to cover = 5 entries into that day’s drawing (for each day it is present)
-Each Tweet or Facebook status mention of the book and contest = 2 entries for that day’s drawing (must include hashtag #the13thsign)
-Each RT of book and/or contest = 1 entry for that day’s drawing
 

BUT. You have to preorder THE 13TH SIGN to enter to win the grand prize and to have your purchase matched with a RIF donation.
 
ALSO. To make sure you get the correct amount of entries, please let Kristin know if you’ve done any of the above! You can email her at ktubb@comcast.net with everything you’ve done to enter.
 
What is the grand prize?
A Nexus 7 ereader! BOOM. The grand prize winner will be announced on Kristin’s blog on Friday, December 7.
 
How long does the preorder contest last?
13 days total! You can visit these other blogs for each day’s prizes:
DAY ARIES: The Book Vortex
DAY TAURUS:  The Housework Can Wait
DAY GEMINI:  Magnet 4 Books
DAY CANCER:  Abby the Librarian
DAY SCORPIO:  Citrus Reads
DAY SAGITTARIUS: Bloggers [heart] Books
DAY CAPRICORN: - Middle Grade Mafioso
DAY AQUARIUS: Smack Dab in the Middle
 
Good luck! And don’t forget to take THE 13TH SIGN quiz
 
 
 

 

No comments:

Post a Comment