GUEST POST: The Self-Published Experience by Ethan Coffee


Last December, I readied my first manuscript to be self-published. I had written a story that I was immensely proud of and started work on its sequel. Now I just needed to throw it up online and wait for the sales, right? To be honest, I had no idea what I was in for.

This past year has been a learning experience like none other. Fables of the Flag was published in February and Fables of the Flag: The Surveyorā€™s Tale in June. Every day since has been filled with learning the ropes of this incredible business. For me, what makes self-publishing difficult is exactly what makes it so rewarding; I have to do everything myself.

Since all my deadlines were self-imposed, I could write as much or little as I wanted each day. If I didnā€™t want to learn how to format, I was in charge of the search for a formatter. What if I didnā€™t like my website? Better hire someone to design a new one or else crack open those HTML books. All of this gets either expensive or time consuming VERY quickly. Self-publishing is a full-time job.

The magic here though, is that I wanted to share a story with the world and I did. Itā€™s as simple as that. For those who are considering this, IT IS POSSIBLE. Itā€™s definitely not easy or a goal to be taken lightly. Itā€™s not a business for the faint of heart. Dedication, determination, endurance are just three of the qualities that keep a writer going when the going gets tough, which it often does. The gatekeepers have moved from agents and publishers to the authorā€™s own commitment to detail and professionalism.

To say I was in over my head initially would be a huge understatement. The support activities, such as social media, that go along with self-publishing can be easy to overlook or seem frightening to someone who has yet to dive into them. But, I assure you, they are as essential to success as the writing process itself. Of course you need a first-class story, thatā€™s a given. But the best book in the world never gets read if you leave it under a rock.

So I started to learn how to build a social media platform, get a cover designed, and set up a blog tour. Promotion especially is always a work in progress as technology changes continuously. What works on Twitter wonā€™t work on Pinterest or whatever debuts next week and so, the learning continues.

The result is that thereā€™s no marketing team or publicist to blame if things donā€™t go well. But when they do, each and every sale feels like a victory. To keep myself grounded, I make sure to remember to have fun. Try new things. If something does not work, switch it up. Thatā€™s the beauty of being self-pubbed. Embrace it and it will embrace YOU!

Bio:
Ethan Coffee left California for a few years to study at Purdue University, but is now back in the Golden State. His series, Fables of the Flag, chronicles Jack Prestonā€™s journey through time as he meets famous figures in American history. The second installment, Fables of the Flag: The Surveyorā€™s Tale, was released in June. Check out his website, the Fables Facebook Page and follow him on Twitter.

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